Singapore’s first social-driven offline retail hub officially opens its doors! The “Pink Wave” took the city by storm 
From viral social buzz to a bustling in-store experience —
SEAFE Shop (熙菲商城) proudly announces the grand opening of its first offline retail location!
A Grand Launch with an Exceptional Turnout
The launch event saw an incredible response:
Dozens of local and international brand representatives attended in person to extend their congratulations.
Hundreds of consumers, promoters, and business partners participated actively, creating a lively and interactive atmosphere.
The event marked a major step in bringing SEAFE’s innovative social e-commerce ecosystem into the offline world.
A New Retail Experience: Shop, Share & Earn
At SEAFE Shop, everyone — from professionals and stay-at-home parents to side-hustlers — can become a Brand Partner with ease.
No influencer status required — anyone can promote products and earn.
Moms and working adults can launch a side business through simple sharing.
Create your own “Social + Shopping” model and earn through referrals.
Opening Promotion: Scratch & Win “SEAFE Points”
Join us in-store and play our exclusive Scratch Card Game to win SEAFE Points!
These points can be redeemed for exciting gifts and exclusive merchandise.
This is more than just a store — it’s a community-powered commerce ecosystem that welcomes everyone.
With online virality and offline engagement, SEAFE Shop is redefining what experience-driven social retail looks like.
Ongoing Promotions
Jewelry giveaways, brand gifts, and more await you!
The Scratch Card Game is available until 6:00 PM, July 31, 2025,
exclusive to users who download the SEAFE Shop app for the first time.
Store Location
SEAFE Shop Flagship Store
10 Anson Rd, #01-58, International Plaza, Singapore 079903
Ready to co-create the future of social retail with us?
For brand partnerships, collaboration, or promoter onboarding, feel free to reach out!
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